Roots & Blooms
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Roots & Blooms •
Introduction
Roots & Blooms is a fictional urban gardening club that organizes and prioritizes with creating green spaces that not only beautify your surroundings but also contribute to environmental health and community well-being.
This work involved creating two separate club logos as well as an advertisement that embodied Roots & Bloom’s community messaging.
Skill: Illustrator, Photoshop
Timeline: September-November 2024
Badge Logo Sketches
A total of 12 sketches were created after researching what key elements of urban gardening would be crucial for embodying the interests of the club.
Final Badge Logos
After sketching the last six drafts of logos, the two best contenders were picked to be built on illustrator.
Advertisement Sketches
The process of creating an advertisement for my logo to sit on was mainly fixated on replicating a scene that would capture the activity and atmosphere of urban gardening appropriately. The scene of tall buildings in the background, and people actively digging in the foreground were repeated concepts I played around with.
